Last year, Eric interviewed “Man v. Food” host Adam Richman for an ESPN story and followed up with a related post here. One of the teams he mentioned was the West Michigan Whitecaps, which has quite the sponsorship deal with Fifth Third Bank: not only does the team play its games in Fifth Third Ballpark, it sells the unbelievable Fifth Third Burger – “Five beef patties, topped with chili, nacho cheese, American cheese, salsa, sour cream, chips, and lettuce. On a one lb. bun.”
Another team sponsored by Fifth Third Bank? The Toledo Mud Hens. Last Wednesday, the Mud Hens unveiled a number of new menu items, including – are you ready for this? – the Fifth Third Fantastic Freeze. My arteries just waved the white flag:
“This year the big item is the ‘Fifth Third Fanatic Freeze Sundae’ which is fifteen scoops of Toft’s ice cream served in a full size souvenir helmet for $25. It will serve 1 to 8 fans, you can enjoy by yourselves if you love ice cream or share with family and friends.”
Watch the video at the link. Around the 1:10 mark, you can see one of these things being made. It’s…just…I don’t know. I see no possible way that any good could come of a single person putting that entire thing down, yet I want desperately to try. (In case you’re wondering, it’s about a half-gallon of ice cream.)

